The Middle East and selected countries in Africa are and will remain one of the fastest growing economies in the world. There is great potential for European small and medium sized enterprises in those markets. However those emerging markets are different to many of the traditional markets in e.g. Europe. Intimate knowledge about the business environment is essential for success. Without such insights a growth opportunity turns into a risky adventure. Mistakes made in the beginning are often costly and difficult to correct. Therefore some of the questions that you want to ask yourself when considering a market entry in those regions are:

• Do you have a portfolio suitable to the region?
• Will your business require a local direct set-up?
• Will you need to have a local partner and if so who could be this partner?
• What are the most common mistakes made by SMEs entering the market?
• How do you assess, quantify and mitigate the risks of doing business in the region?

Our focus is to help you find the right answers for your business and support you in the implementation of your strategy.

Our Services here include:

• Market studies and assessments
• Developing and implementing market entry strategies
• Support in identifying adequate agents and distributors
• Recruiting
• Risk management
• Managing diversity and intercultural collaboration
• Support in negotiations
• Special focus on key markets: Saudi Arabia, UAE, South Africa and Nigeria